Whether you're a business owner or a marketer, you've undoubtedly been told more than once or twice that you should use SEO (Search Engine Optimization). It's because it's now an important component of every successful SEO marketing strategy.
However, if you're unfamiliar with this strategy, you might not think it's worth your time or money. That's why, here on this page, we'll go over some of the main SEO marketing benefits it provides for your company.
1) SEO Improves Your Site's User Experience
It's critical to know what prospective users/customers are looking for. Users' behavior and expectations may vary over time, so this isn't a one-time exercise. Customers who can't or are having difficulties discovering what they're searching for on your site may leave it sooner than planned and never return. Even Google is constantly changing how it discovers and populates search content on its SERPs. It has evolved into an answers site after gaining a better knowledge of what its customers desire (the need to visit a website is fast-waning as you can find all the information you need on a SERP itself).
Google is always monitoring user behavior to evaluate if they had a pleasant experience when visiting a site, such as the amount of time spent on a page or site, the bounce rate, and other indicators. It is one of the most important search engine ranking factors in SEO, so don't neglect it. Your search rankings will decrease over time if you rank in the top search results briefly but fail to impress the visitors who visit your site.
2) SEO Maximizes PPC Campaigns
Paid (PPC) and unpaid (SEO) marketing methods complement each other beautifully. PPC helps your website appear at the top of sponsored search engine rankings, whereas SEO helps your site appear at the top of organic search results. Having both results appear at the top of the search engine results page strengthens your brand's credibility and demonstrates that you aren't just paying to be on top. You can utilize SEO to improve your PPC efforts – for example, if you use a high-ranking page as part of PPC advertising, it may perform even better, especially if the keyword has a low cost-per-click.
3) SEO Aids in Content Marketing
The technological process of enhancing the quality of traffic and attracting the most people to your website is referred to as SEO. On the other hand, content marketing focuses on leveraging valuable and relevant content to motivate customers or clients to take profitable actions. Original content and SEO go hand in hand; by providing helpful content to users in the form of text, photos, and videos, your site will rank higher in search results. However, SEO can help you with your content marketing efforts as well. Make sure your content is high-quality and optimized for the keywords you want to rank for and keep it fresh by updating it daily.
4) SEO Improves Brand Awareness
The more relevant SERPs you appear at the top of, the more viewers your brand and product or service offering will attract, resulting in more exposure. SEO helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.
5) SEO Can Help You in Reaching Out to a Larger Audience.
While most marketing campaigns are focused on a specific target demographic, SEO can help you attract anyone with intent at any given time, regardless of where they are in the purchase funnel. If you target keywords rather than demographics, as you could with PPC or social advertising, you can attract more consumers who might be interested in doing business with you.
Make a list of the keywords for which you wish to get ranked. Then, to extend it, utilize keyword research tools. Finally, do competitive research to refine your list by identifying your competitors, what keywords they rank for, and where they have backlinks. Use this knowledge to improve your SEO marketing strategy.
6) SEO Establishes a Brand's Credibility and Trustworthiness.
Being included among Google's top search results indicates that the search engine views you as a relevant, helpful, and authentic source of information/content and preferred over other sites in the running. SEO improves your site's authority through obtaining backlinks from other respectable sites in your area, optimizing on-page content, discovering crawl issues and broken links, and improving your site's user experience, among other things.
Getting a Google user to visit your website is one thing; keeping them there or having them return is quite another. SEO aids in the achievement of all of these goals while also enhancing your brand's trustworthiness and reliability. However, as with the best things, this will not happen immediately and will require ongoing effort on your part.
7) SEO Enhances Website Usability
SEO is about making your website search engine friendly, but it can also improve the consumer experience when they visit your site. Suppose you put in the effort to create helpful and high-quality content, make your site quicker and more responsive, add backlinks, and improve each page. In that case, you'll usually end up with an excellent website that's also search engine optimized. A solid site structure and navigation, both elements in how search engines rank a site, are aspects that increase usability.
8) SEO is the Largest Source of Site Traffic
SEO is one of the most effective ways to engage in inbound marketing. Users seeking information/leads in your specialization, domain, or industry know exactly what they're looking for and actively hunt for it. SEO allows you to target a certain demographic and attract high-quality traffic to your website without being invasive or unpleasant, such as TV advertisements or telemarketing. SEO is extremely customer-focused, and it can help you target a specific demographic online.
Google is the world's most popular search engine, processing roughly 63,000 searches per second daily! It implies that anybody with a computer or smartphone and an internet connection accesses the site at least once a day to get answers to their search queries.
The top organic search result receives 32% of all clicks on a Google SERP, while the three top organic search results receive 75% of all website traffic. You can effectively reach out to people who are looking for what you have to offer via SEO. According to several credible research, it is responsible for 53 percent of site traffic, making it one of the top SEO benefits.
9) SEO Improves User Engagement Rates
A well-optimized website attracts high-quality visitors. If you offer helpful information on your site that fits the searcher's purpose, they will likely spend more time exploring, leading to more conversions and a higher return on investment. Customers who spend more time on a website are more likely to feel connected to the business, leading to customer advocacy and long-term income. Use one of the numerous online tools to audit your site and then tweak your title and meta tags to increase user engagement. Also, make sure your website is safe and user-friendly on mobile devices.
10) SEO Offers You Excellent Insights
SEO provides valuable information about your consumers, such as when they are most active throughout the year, month, or day, the sources of the greatest traffic, the language they use to search for online information, and so on. While the Google Keyword Planner can assist you in determining the most relevant keywords for your brand or niche, Google Analytics can provide a wealth of information on user browsing activity, hobbies, and more. It will not only help you design your SEO strategy, but it will also allow you to course-correct if new patterns in user behavior emerge.
11) SEO Helps You to Attract Local Clients
The local search focuses on geo-specific searches and local business listings. Small and medium-sized enterprises must ensure that their websites are optimized for the regions in which they operate. Having a well-designed Google My Business page and knowledge graph panel, customizing your site content to answer local search questions, having more favorable local user reviews on Google, and so on may all attract local clients. You can even target folks in a specific pin code, city, or even state if you correctly play your local SEO cards.
12) SEO Helps in High ROI and Conversions
Because SEO accounts for a significant portion of a site's traffic, more conversions are possible. SEO sets the path for all of it, whether you want your site visitors to make a purchase, subscribe to your newsletter, or promote your content on social media. Google Analytics can give you unmatched insight into every small move you make and tell you what is and isn't working in SEO. SEO offers a high return on investment since it is less expensive than other digital marketing techniques and generates the highest quality site traffic, including a high investment return.
13) SEO is a Long-Term Strategy
SEO is important for getting your company's website found on the internet. But it's not something you can do and expect to see results right away. To obtain the best results, you'll need a long-term strategy and consistent application. It's an investment that will pay off in the form of SEO benefits over time. SEO is one of the most significant advantages that can affect as little as six to twelve months after installation and can last for years. And it is one of the main reasons you should either hire an excellent in-house SEO team or consider outsourcing the task.
14) SEO Does Not Involve Paid Ads
One of the most significant benefits of SEO is the cheap total cost. Although most digital marketing experts favor or highly recommend one kind of online marketing over another, we believe that the key to success is a well-balanced combination of paid and non-paid marketing tactics. While paid marketing accounts for around 15% of a website's traffic, this may not be the ideal option for small firms who are just getting started and have budgetary constraints that make taking on the high per-ad expenditures difficult. On the other hand, SEO requires only a one-time human resource investment and can yield long-term results.
15) SEO Can Help You Get Quantifiable Results
Changes in rankings, conversions, and website traffic can all be tracked using SEO. Google Analytics, for example, provides a complete set of data that allows you to go down to a granular level. You can view every website user's buying journey, including the sites they visited, the terms they searched with, and whether or not they completed particular activities. These findings may be used to tweak and improve your SEO strategy.