Going for quick gains in SEO is generally referred to as "Black Hat SEO." People who utilize black hat SEO tend to use covert strategies like keyword stuffing and link scraping to rank quickly. It may be good in the short term to drive traffic to your site, but after a period, Google penalizes and even blacklists your site, making it impossible for you to rank.
On the other side, White hat SEO is the only method to create a long-term internet business. If you do SEO in this manner, you will concentrate on your human audience.
You'll aim to provide them with the best information available while also making it easily accessible by following the search engine rules.
Below we have highlighted four things one must remember when using seo marketing for business.
● Duplicate content: When someone seeks to rank for a specific keyword, they may duplicate content on their site to get that term in their text many times. Sites that use this are penalized by Google.
● Keyword stuffing: Years ago, a black hat method was to insert a slew of keywords below your articles while making them the same color as the background. This method will quickly get you blacklisted. The same is valid for pushing keywords into places where they don't belong.
● Cloaking and redirecting: When it comes to redirection, there are correct and incorrect methods. The wrong way is to purchase many keyword-rich domains and drive all traffic to a single site.
● Poor linking practices: Buying a Fiverr package that promises 5,000 links in 24 hours is not the best approach to build links. You must obtain links from relevant content and sites in your niche that have their own audience.
Since Google penalizes sites that do these tactics, you'll only hear us talk about white hat SEO.There is, however, such a thing called grey hat SEO. That is, it is not as pure or innocent as the purest of white hats, but it is not as egregiously manipulative as black hat approaches can be. You're not trying to deceive people or purposefully cheat the system by wearing a grey hat. However, you are attempting to get a distinct advantage.
As you can see, Google's standards aren't as black and white as they'd like you to believe. They may even say things that are contradictory at times. Google, for example, has stated that they are not a fan of guest blogging to build links.
What about guest blogging to help your brand grow? What if you do it to raise awareness, drive high-quality traffic to your website, and become a household name in your industry?
In the world of SEO, it's not so much about what you do as it is about how you do it. You will be penalized if you buy guest posts on sites that have nothing to do with your niche and spam many links. You'll be OK if you write unique guest articles that provide value to readers on sites that are related to you, and the link juice will flow smoothly to your site.