How to use Google Trends in Marketing
Writing a blog post? Before you publish, think of ways to use Google Trends for your Content Marketing campaigns.
Google Trends is one of the most useful tools on the internet for Digital Marketing. Throughout this article, we will go over how to use Google Trends and the specific steps you can take to maximize your efforts.
What is Google Trends?
Google Trends is a free service provided by Google that tracks millions of search queries from around the world. It then displays how many times different topics are searched over time. You can filter the results to compare multiple items or research worldwide, regional or even local trends. With this information you can find popular keywords to use in your online marketing campaign!
How can I use it?
Google Trends is a fantastic tool for producing fresh, new ideas to improve your Content Marketing program. It's basically an idea generator that allows you to monitor popular trends on the internet. With this information you can create fresh content that will raise awareness about your product or service. It also allows you to see when interest in a certain topic peaks, so you have the opportunity to try and get in there before everyone else.
You can use Google Trends in your search engine optimization program by using popular trends as keywords for your blog posts or articles. This is a great way to rank quickly because once these terms are established they will continue to rank for a very long time.
Why should you use Google Trends for Marketing?
Google Trends tells you what is popular and current right now. This can give marketers an edge to maximize efforts by figuring out the right time and place for a piece of content. You can find interesting topics, inspire creativity, identify and leverage seasonal trends.
5 Ways to Use Google Trends for Marketing
Get Ideas for Blogs
Google Trends is a great tool for finding new and exciting topics to write about. Producing content your readers will love and will rank your content well on Google can be a very challenging part of a digital marketers job. Google Trends takes the stress out of finding what is current and popular. Google Trends provides you with specific topics and queries around trending search phrases. An example is Bass Fishing. Queries for Bass Fishing start gaining traction at the end of winter and peaks in the Spring, and fizzles out the remainder of the year. Google Trends would show related topics and related queries.
Now you can expand on the theme and write about related topics. Lake Okeechobee—Lake in Florida is trending around the search for bass fishing. Based on that, we can likely guess that it’s a popular bass lake in Florida. Perhaps it’s trending because that’s where the Bass Pro Spring Fishing Classic of 2021 is. That’s another popular search. It’s important to choose blog post topics based on trends if you’re writing something that is time-sensitive. If it’s not evergreen content, it needs to be completely relevant to your audience at the time you publish it.
Get Ideas for Social Media Campaigns
Google Trend searches are not only for organic search marketing, but you can use them for social media marketing as well. Building a large social following and constantly coming up with new and interesting content to promote is a tall task. Google Trends can really help at this stage.
We can use the related queries section to identify trending topics to build creatives and copy around.
Another interesting query is “winter bass fishing lures.” That is one of the seasonal examples mentioned earlier. Now might be a good time to create a social media campaign around the best fishing lures for the winter season. People prepare to fish when it is cold, and that knowledge can be used to our advantage as marketers.
Use it to Improve SEO
Google Trends is an impressive tool and is used in organic search. It can also help with keyword search; not everyone is using Google Trends so you can use it to identify relevant keywords to your desired search outcome.
An important feature is that you can look at a year's worth of data, so you can plan for the future months knowing whether a topic is evergreen enough to put in the time and effort.
Find Long-tail Keywords for Paid Campaigns
Finding the right keywords for your paid campaigns is imperative for your success. From a financial standpoint, it is important because the sooner you find the right keywords, the sooner you can start capitalizing on paid advertisements.
Through Google Search, you can narrow your search down to 90 days to see more about what is trending right now.
There are 3 long-tail keywords, with one of them being bass pro fishing bibs. A bib is what fishers wear to cover their clothes when they get into the water. They also wear them when it is getting colder instead of waders. This tells us as marketers that fishers want gear to keep them warm as the temperatures start to drop.
If the bib is not a product already on our e-commerce store, this would tell us that now would be the time to do so. We could also create a paid campaign around that type of product with an image of someone using one in a fall setting.
This would appeal to our target market, and we know from Google Trends that the term is trending so there should be plenty of paid search volume.
Find Trending Topic Ideas for Webinars
When you are creating a webinar, you want to reach the right audience (those interested in what you have to offer) at the right time.
For example, staying with the fishing theme, perhaps you're selling a course on bass fishing and you’re using a free webinar to draw people in to buy the course. You’ll want to use currently trending topics in social media and PPC advertising to get these peoples attention.
There should be no reason to guess when it comes to proper keyword research and Google Trends.
Being able to accurately identify trends is important to all marketers, regardless of the industry. If your target market is searching for things on Google, you need to know what those things are.