Given the exponential growth it has enjoyed over the last decade, social media is no longer optional but rather an essential way through which businesses can grow their brand, reach more customers and gain useful insight.
Over three billion people are using social media worldwide, and the average user spends about two and a half hours each day on social media platforms. When leveraged correctly, social media can be an important part of any business's marketing campaign. One way this can be done is by delegating your social media management duties to a social business management group like NK Media.
With most people following brands on social media to directly engage with them, social media offers a quick, affordable, and effective means of marketing your business to almost half of the world's total population.
Here's are some of the benefits of having a professional social business management group run the social media accounts of your business can help it grow while connect and engaging with its customers.
1. Using social media to build a brand.
Using professionals to manage your social media platforms will allow you to increase brand awareness around your business. Professional curated social media posts will offer your business the opportunity to naturally reach potential customers from over three billion social media users.
Most users log in to their social media accounts at least once per day. Having a qualified management group team schedule your posts will help you stay on top of your followers' minds as they get to interact with your posts regularly. Curating informative and entertaining social posts will help your followers remember your brand and are likely to check it out when ready to make their first purchase.
You can also use social media to humanize your brand. Create a real human connection with your followers by implementing your brand values, ensuring your product works, and having your customers' and employees' best interests. Use social media to create meaningful relationship moments by introducing your employees and showcasing how your current customers benefit from using your product to create a strong human connection.
Use social business management groups that offer social media management to establish your brand as a thought leader. Using a competent digital agency to manage your social media will help establish your platforms as the go-to source of information for your followers on topics that are related to your niche.
2. Using social media to achieve growth
A correctly implemented social media management will help you increase traffic to your website through meaningful posts and ads. Sharing new and valuable content from your website to your social media platforms is an easy way to get more readers for your newly published articles. Contributing regularly to niche-related social media chats offering value is another way your social media management team can help your brand increase its visibility, gain new followers, show your expertise in the niche, and ultimately get conversions or drive traffic to your website.
A competent social media management team will help you generate leads and boost sales. Through social media interactions with your brand, potential customers get an easily accessible and low-commitment channel through which they can express their interest in your products or services. One of the most important benefits of using social media for businesses is lead generation. Most platforms offer advertising to help you collect leads and can be massively successful when properly implemented. Social media is also a critical part of the modern sales funnels, the conversion process of a prospect to a customer, and can help you boost sales. As social media becomes increasingly important in ecommerce, especially in product search, now is the ideal time to align your brand's social media marketing and sales goals to make the most out of social media sales tools.
3. Using social media to create and distribute content
A skilled social media management team can create a custom content marketing plan to help you promote content on your social media, which offers an inexpensive way of ensuring your well-researched content reaches more people, proves your expertise, and grows your follower base
Through social media, you can source for user-generated content (UGC) ideas. Use posts, contests, or polls to engage your followers to determine what type of content they want and give them what they are asking for, and you'll have them reading and sharing in no time.
4. Using social media for communication purposes
Whether or not you are on social media, your customers will already be talking about your brand. Use a social business management group for reputation management. Pick up useful social posts talking about your brand, thank and highlight the positive remarks, and politely and professionally address negative comments and complaints.
Social media can be an effective crisis management method. Regardless of size, a full-blown crisis can adversely affect a business from three critical standpoints: customers, shareholders, and endorsements. During crisis response, silence is not an option, and having well-run social media platforms allows you to respond to a crisis in a way that directly reaches most, if not all, of the concerned parties, customers, shareholders, and endorsements.
Through social media management, a brand can create a highly effective customer service department that handles the bulk of the audience and engagement. Customers expect your business to be available on social media channels to address their questions and complaints. An excellent social business management group will correctly utilize social media to interact with your followers and customers directly. Unlike most traditional media forms that are one-way, social media offer a two-way communication means, making it easier for a brand to actively and directly respond to comments, complaints, and questions from followers.
5. Using social media to help you gain valuable insights
Social media lets you monitor relevant conversations related to your brand to gauge the sentiment around your brand. An effective social media management team will use social media as a vital intelligence source to collect relevant information about your niche, brand, and competition, allowing you to stay on top of the industry news.
If you are looking to improve your service delivery, learning more about your customers is essential. Through the substantial amount of real-time data it generates about your customers, social media can help you collect all the customer information you need to make smarter business decisions. Use a social business management group to tap into the analytics offered by most major social networks to get vital data such as the country location and demography of your social media channel engagements. This information can be helpful when making a custom strategy to better communicate to your audience.
6. Using social media as an advertising method
Social media ads offer an affordable way for a brand to promote itself through targeted advertising, allowing your business to reach the right audience to achieve the most from your budget. Ads can be customized based on language, demography, geography, language, and spending habits. A social media management team can customize ad copies for the different classes of potential customers. The brand only has to spend for the exact viewers it is targeting.
Given that about 70% of online shopping carts are abandoned, retargeting these prime prospects is vital for a business to boost sales. Such customers have visited your website, gone through the products, and decided what they might want to purchase. Through tracking tools, such as Facebook Pixel, a brand can target people who have expressed some interest in your products by showing them social media ads for the products they browsed or added to the abandoned shopping cart.
7. Using media management group's to prove your ROI
While marketers often struggle to prove the return on investment, social media provides reporting and analytics tools through which a brand's social media activities, such as followers, engagements, purchases, can be analyzed.
Outsourcing your media management to business management groups such as NK Media Group will allow you to focus on other aspects of your business but still be able to grow your business, engage followers and customers, keep up with competitors, and measure results.